RICE RESIN, JAPAN

Business Location

Tokyo/Fukushima/Niigata/ Osaka/Kumamoto, Japan, China, Vietnam

Industry

Biomass Plastic

Combating marine pollution, global warming, and food loss, addressing domestic agricultural issues and promoting regional revitalization.

Impact

Development Area

Global Market Research, User-Centric Research, Trend Analysis, Brand Awareness

Contact

WHAT WE CO:DESIGNED

  • Market Research Report 

  • Qualitative Research Report

Service Outcome

HOW WE CO:DESIGNED

  • Created a market research report on the biomass plastic industry in the US based on data from the US government, industry associations, and other sources to help them understand market trends and developments.

  • Conducted fieldwork research on waste management systems in the US, persona building, and interviews with potential customers and stakeholders to uncover the insights.

  • Conducted an ideation workshop with high school students from across the US who aspire to become entrepreneurs, using the company's sample products to think together about how to use, sell, and brand them in the US market.

Methods

ABOUT

Founded in 2005, Biomass Resin Holdings has been at the forefront of biomass technology and environmental sustainability. Specializing in environmentally friendly plastics like "Rice Resin," a biomass plastic derived from rice, and "Neoryza," a biodegradable rice-based plastic, the company addresses global issues such as marine pollution, global warming, and food loss. Additionally, it tackles local social issues, including agricultural challenges and regional revitalization, in collaboration with group companies across Japan.

Guided by the principle "Plastic innovation for tomorrow," Biomass Resin Holdings is dedicated to creating an inclusive organization that meets societal needs from Japan to the world.

SDGs

United Nations Sustainability Development Goals

Rice Resin Japan is supporting the following five UN Sustainability Goals. By co:working with the company we aim to increase the overall impact of their products on the people and planet.