SATOMI KAWAKITA JEWELRY

Business Location

NY, USA / Tokyo, Japan

Industry

Jewelry

Impact

Women-owned handmade ethical jewelry

Development Area

Data Analysis, PR Marketing, Brand Identity

Contact

WHAT WE CO:DESIGNED

  • Data Visualization & Business Strategy Consultation 

  • Market Positioning & PR/Marketing Strategy Consultation

  • Brand Identity Analysis

  • SKJ & ME: Satomi Kawakita Jewelry’s 15th Anniversary Interview Series⁠

Service Outcome

HOW WE CO:DESIGNED

  • Analyzed and visualized the company's inventory analysis, sales by product over time to inform sales trends.

  • Discussed the company's direction in terms of operation, production and sales.  

  • Conducted competitor analysis in the jewelry industry in NY, built personas, conducted user interviews, mapped the customer journey, and analyzed insights to develop effective branding strategy and  PR/marketing strategy.

  • Interviewed about 20 people including the founder’s friends, loyal customers, retail partners and employees to understand the brand’s core values and identity.

Methods

ABOUT

Satomi Kawakita Jewelry, founded by Satomi Kawakita, a former diamond setter, in 2008, is a celebrated fine jewelry brand in NYC. Starting small in Union Square, it now boasts a TriBeCa showroom and a Tokyo store. Each piece reflects the founder's refined aesthetic and commitment to impeccable craftsmanship, using responsibly sourced materials. Ethical sourcing and conflict-free materials have been central to their ethos since inception, aligning with their dedication to environmental and ethical responsibility.

SDGs

United Nations Sustainability Development Goals

Satomi Kawakita Jewelry is supporting the following four UN Sustainability Goals. By co:working with her business we aim to increase the overall impact of her products on the people and planet.