SATOMI KAWAKITA JEWELRY

Business Location

NY, USA / Tokyo, Japan

Industry

Jewelry

Impact

Women-owned handmade ethical jewelry

Development Area

Data Analysis, PR Marketing, Brand Identity

Contact

WHAT WE CO:DESIGNED

  • Formed a project team to conduct Market / Data Analysis and User-Centric Insights Research.

  • Analyzed and visualized the company's financial data, including inventory, sales by product over time to inform sales trends.

  • Discussed company’s direction in terms of operation, production and sales.

  • Conducted marketing and design research building persona, interviewed to understand their needs and pains, journey mapping, competitor analysis and identifying key insights. Based on the insights, we proposed PR strategies to increase their brand awareness in the market.

  • Created two-pager of the brand to reach out to potential collaborators including stylists, photographers, influencers etc.

  • Conducted interviews with loyal customers, business partners, and staff to rediscover core brand values.

ABOUT

Satomi Kawakita Jewelry, founded by Satomi Kawakita, a former diamond setter, in 2008, is a celebrated fine jewelry brand in NYC. Starting small in Union Square, it now boasts a TriBeCa showroom and a Tokyo store. Each piece reflects the founder's refined aesthetic and commitment to impeccable craftsmanship, using responsibly sourced materials. Ethical sourcing and conflict-free materials have been central to their ethos since inception, aligning with their dedication to environmental and ethical responsibility.

SDGs

United Nations Sustainability Development Goals

Satomi Kawakita Jewelry is supporting the following four UN Sustainability Goals. By co:working with her business we aim to increase the overall impact of her products on the people and planet.